Types Of Paper In Catalog Printing & Paper Packaging Machines

There are numerous things that are essential to brochure design. The cover page style and the design of your catalog's item pages all play crucial roles in designing a brochure that will bring in brand-new clients and sales.

None of the things pointed out above are more essential than the type of paper you will select to print your catalog on. In this post I will go over some of the lots of paper choices you have to print your brochure on.

First you need to decide if the cover will be the very same paper as the rest of your brochure. The cover will be of heavier weight then the interior pages.

2nd you will require to pick uncoated or covered paper for printing your brochure. Coated paper is for the glossier designs and uncoated is more affordable, however can still show your items well.

So you have 2 things to think about initially, "Will it be glossy paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"

Once you have responded to those two concerns the next choice is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or covered, 70 pound. Uncoated or coated. 80 lb. Paper normally is just picked for 80 lb. Weight and above. Likewise, not all paper is measured by weight. Some is measured by density or "points".

Now the above is really over-simplified. There are other kinds of unique paper you can select from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or expensive product.

There are likewise other factors to consider when picking the paper your brochure will be printed on. Such as the approach of printing you are going to pick.

You can select uncoated or covered paper if you are going to have your catalog printed on a hot-set web press. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is taken in into the paper, if your printer utilizes a cold-set web press. A cold-set web press can not print on covered paper.

Then you can pick from any get more info of the high quality papers they have available, if your printer utilizes a sheet-fed press. The very same goes for printers that do digital printing.

It will depend a lot on the printer you choose. You require to discover out what type of paper is offered and you will wish to see samples of the paper to get a better idea of which one you want to print your brochure on. Also ask your printer to suggest the different types of paper they believe will be the very best for your brochure.

Here is a list of a few of the types of paper your printer might have offered for you to select from or click here may be able to purchase for you.

4 things figure out the quality of the paper, opacity, finish, ppi, and brightness. (Pounds per inch) Brightness impacts the contrast and radiance of the paper. It affects how your text will stand apart on the pages of your brochure. Opacity is how much your ink is visible from the back of the page. If a paper is too nontransparent, your text and images from one page will be seen through onto another page that your client is trying to read. The finish impacts the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality finishes hone the appearance of your images.

Ask your printer to supply you with samples or swatch brochures and a rate list for printing your catalog on the numerous kinds of paper prior to you choose. You know what your budget is and paper is just one of the expenses you need to consider.


None of the things discussed above are more important than the type of paper you will pick to print your brochure on. In this article I will go over some of the lots of paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more expensive paper to pick from if you are offering a costly or high-end product.

If you are going to have your brochure printed on a hot-set web press, then you can choose uncoated or covered paper. You need to discover out what type of paper is offered and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on.

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