Varieties of Paper In Catalog Printing & Paper Packaging Products

There are many things that are crucial to brochure design. The cover page design and the style of your brochure's product pages all play crucial functions in designing a catalog that will bring in brand-new consumers and sales.

None of the things discussed above are more crucial than the type of paper you will choose to print your brochure on. The "feel" of your brochure is essential to your potential consumers. The longer they have your brochure in their hands, the more item they will purchase. In this article I will go over some of the numerous paper choices you have to print your catalog on.

You require to choose if the cover will be the very same paper as the rest of your brochure. The cover will be of heavier weight then the interior pages.

2nd you will require to select uncoated or covered paper for printing your catalog. Layered paper is for the glossier layouts and uncoated is more affordable, however can still display your products well.

So you have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

As soon as you have addressed those 2 questions the next decision is what the weight of the paper will be. Paper usually is just picked for 80 pound. Not all paper is measured by weight.

Now the above is really over-simplified. There are other kinds of special paper you can choose from. There is textured paper, photographic paper, and other more pricey paper to select from if you are selling a pricey or high-end item.

There are also other factors to consider when picking the paper your catalog will be printed on. Such as the approach of printing you are going to pick.

If you are going to have your catalog printed on a hot-set web press, then you can pick uncoated or layered paper. The heat will dry the ink as it prints your brochure. Then the ink air-dries and is absorbed into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.

Then you can pick from any of the high quality papers they have offered, if your printer utilizes a sheet-fed press. The same chooses printers that do digital printing.

It will depend a lot on the printer you choose. You need to discover out what kind of paper is available and you will wish to see samples of the paper to get a much better concept of which one you wish to print your catalog on. Ask your printer to recommend the various types of paper they think will be the best for your catalog.

Here is a list of some of the kinds of paper your printer might have available for you to choose from or may have the ability to order for you.

Four things identify the quality of the paper, opacity, finish, brightness, and ppi. (Pounds per inch) Brightness affects the contrast and radiance of the paper. It impacts how your text will stick out on the pages of your brochure. Opacity is just how much your ink is noticeable from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your client is trying to read. The finish impacts get more info the feel of the pages get more info and also how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.

Ask your printer to offer you with samples or example booklets and a cost list for printing your catalog on the different kinds of paper prior to you choose. You know what website your budget plan is and paper is just one of the expenditures you have to consider.


None of the things pointed out above are more important than the type of paper you will select to print your catalog on. In this post I will go over some of the numerous paper choices you have to print your catalog on.

There is textured paper, photographic paper, and other more expensive paper to select from if you are selling a pricey or high-end item.

If you are going to have your brochure printed on a hot-set web press, then you can pick covered or uncoated paper. You need to discover out what type of paper is available and you will desire to see samples of the paper to get a better idea of which one you want to print your catalog on.

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